These principles form a framework that fosters creative, yet focused work.


God is the ultimate engineer.
Origin: Holy Bible


There is always a ramp if you look for it.
Origin: Karen Kern


Think across spectrums.
Origin: A talk by J Mays, Head of Design at Ford


To enhance your creativity...practice!
Origin: Inspired by the 16.882 lecture on creativity.


Follow the road of simplicity to the point where it crosses the road of full functionality, you will then be at the intersection that is elegance.
Origin: Daniel Kern


You need to drive change before change drives you.
Origin: Daniel Kern


You should keep your eyes on where you want to go, not where you want to avoid.
Origin: Mountain Biking


You should strategically reuse legacy designs so that innovation will be fostered.
Origin: A case study by Peebles (Xerox)


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